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Who is the strategic consumer?
Only 20 % of consumers generate 80 % of revenues, margins and profits in all industries! Do you know the 20 % in your industry and where to find them? It is unnecessary and expensive to address all of the consumers when most of them will not be profitable anyway. Profit Booster helps you find and describe the consumers driving your industry. Enabling you to allocate your marketing resources efficiently.
Products
1. STRATEGIC CLIENT
Around 20 % consumers generate 80 % of margins, revenues, profits in any industry. Do you know the 20 % for your company in your industry? Profit Booster finds the strategic client in your market and describes the client in detail.
1. STRATEGIC CLIENT
2. CLIENT PATH
What is the client’s path from the first impulse to the purchase? A detailed description of the client’s decision making and sources of information used for the decision enables you to be exactly where the client makes the decision in a strategic moment. It is less expensive and more effective. Profit Booster provides you with a detailed map of the client’s path towards the decision to buy.
2. CLIENT
PATH
3. DECISION MAKER
Who decides on the purchase? In many cases, the person who consumes the product has only little or no influence on the decision to buy. Thus, many firms unnecessarily communicate with consumers who in fact do not make the decision. Profit Booster finds the decision makers in your industry.
3. DECISION
MAKER
4. SOCIAL INSIDER
How do people talk about you on the internet and social media? Profit Booster uses sophisticated analytical tools to find the context in which your product or brand is discussed and with what sentiment.
4. SOCIAL
INSIDER
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