June 03, 2018

20% of the consumers in any industry make up 80% of the total profits. How can you identify your strategic consumer and why does it matter? 

April 26, 2018

Identifying the most profitable market or segment is the first step in the Profit Booster methodology. See how answering the “Where is the money?” question can help your business to grow.

March 31, 2018

Would you like to have this year's most compelling innovation in the industry on your table within 4 weeks? See how our service "Global scan" works:

February 28, 2019

Our managing partner Petr Pistelak has a second publication to his name! Petr co-authored two chapters on marketing research and marketing segmentation in the University of Economics textbook “Foundations of marketing”. The book is now available in stores.

January 31, 2018

Earlier on in January, Seneca Trade sold their brand Indulona, the leader in hand care products on the Czech and Slovak market, for 8,5 million euro to Sarantis group. At Profit Booster we managed the Indulona brand for nearly two years. We are delighted to see that our cooperation helped our client to achieve over 100% return on their investment!

November 30, 2017

Our client has just finished development of a new, revolutionary complex of 216 eco-friendly rental apartment "Luka Living”- a project we had the opportunity to support with our marketing research! The combination of modern fully furnished, low-energy apartments with great hospitality services have proved to be a winning recipe for the success of this project, with 99% of the apartments rented out since the grand opening on the 11th of November. Well done!

October 31, 2017

It runs in the family!! The founder of our partner company Profit-Circles.com Igor Pistelak just published his very first book- Journey to Profitability! Whilst at Profit Booster, we focus on top line strategies to boost our client’s profits, Profit-Circles.com help their clients to achieve business growth through simple and effective operational practices. Have a look at Igor’s book: https://lnkd.in/gMB6Cir

October 01, 2017

Artificial intelligence and automatisation are on the rise and dominate the current technological trends. What is Industry 4.0? And how will it impact your business, our economy and society? Our managing partner Petr Pistelak sees this technological revolution as a 4 stage process. Read his opinion on the matter.   https://lnkd.in/emqga3m

October 01, 2017

In an extremely competitive consumer electronics market, retailers need to offer strong benefits and value propositions for the shoppers. For a new season, we helped our long-term client Electro World determine not only how to make credit purchases more appealing for their strategic shopper, but also how to communicate it in clear and understandable way, using consumers own language.

October 01, 2017

The pharmaceutical industry is changing. Not just surviving, but thriving in current dynamic environment requires ambitious and innovative ideas. To inspire and help our client Sandoz generate such ideas we scanned the pharmaceutical industry for latest relevant trends, new technologies and innovative approaches from all around the world.

October 01, 2017

Impressing the end consumer is the key objective of any successful marketing strategy. In the 17th annual marketing event "the consumer choice 2017", Indulona body lotion, which we helped to launch, has been chosen by the customers as the best new product of 2016 in the category of body cosmetics! Great job Indulona!

October 01, 2017

Being fresh, natural and having local origin has become a “MUST” when it comes to groceries. Our research helped our client, Ahold, define what exactly being fresh, natural and local means for Czech customers. The new product launches at Albert reflect these crucial findings.

October 01, 2017

How and where can you expand your product? That’s a question asked by many companies every day. We explored the potential for the future growth of the Sunárek brand and identified ways to reach it, for our client Hero Czech Republic.

October 01, 2017

Do you know who your strategic customer is? What should you tell him so that he buys your product? Which communication channels should you use to target him? These are exactly the questions we answered for the Czech producer and retailer of premium home textile furnishings, SCANquilt.