Ing. Monika Pištěláková Ing. Monika Pištěláková Managing Partner

“Loyalty does not exist! Only repeated purchase does.”

Ing. Jana Laifrová Ing. Jana Laifrová Consultant

“The problem of most companies is not the lack of opportunities, but lack of processes and discipline.”

Ing. Monika Pištěláková Ing. Monika Pištěláková Managing Partner

“A price reduction is easy. But then a later price increase is usually hardly feasible.”

Ing. Petr Pištělák Ing. Petr Pištělák Managing Partner

“One cannot save a billion. One must earn the billion.”

Ing. Radana Kaše Ing. Radana Kaše Partner, HR Division

“People are the weakest point of any sales system. Their selection is of the essence for a success.”

Ing. Petr Pištělák Ing. Petr Pištělák Managing Partner

“A decision on a product or market launch is a strategic decision to be made by a manager. Such a decision cannot be delegated to a “tired representative of the target group who responds in a qualitative research on his way from work“.”

Ing. Jana Laifrová Ing. Jana Laifrová Consultant

“Salesmen usually don’t go where the money is, but mostly where the coffee is good.”

Ing. Jan Kaše Ing. Jan Kaše Managing Partner

“The best data are inside the firm. But it is easier to order an external research.”

Ing. Radana Kaše Ing. Radana Kaše Partner, HR Division

“Any compromise in human resources will certainly not pay off.”

Ing. Jan Kaše Ing. Jan Kaše Managing Partner

“In advertising, the client must decide whether he wants his ad to win creative contests or bring new customers. Often, one excludes the other.”

Mgr. Ladislav Krempa Mgr. Ladislav Krempa Partner

“The goal of marketing is to sell! Brand awareness, perception and power are mere means leading to the goal.”

Ing. Petr Pištělák Ing. Petr Pištělák Managing Partner

“Do you want people to like your ad? Put puppies in it. Do you want it to sell? Put there a clear benefit for the consumer.”

Ing. Monika Pištěláková Ing. Monika Pištěláková Managing Partner

“After measuring the results, a vast majority of marketing investments demonstrably does not generate sales. Many bad marketing investments even impair the company’s EBIT.”

Ing. Monika Pištěláková Ing. Monika Pištěláková Managing Partner

“More than by anything else, the success of a company is set by the quality of its employees.”

Ing. Jan Kaše Ing. Jan Kaše Managing Partner

“Many companies struggle hard in markets where no money is left. Instead of turning to where the money is, they fight their way through to insolvency.”

Mgr. Ladislav Krempa Mgr. Ladislav Krempa Partner

“Research is not about getting the right answer but asking the right question.”

Ing. Jana Laifrová Ing. Jana Laifrová Consultant

“To sell is not the problem! The problem is to sell for a price that generates profit after including all the cost!”

We are increasing our clients’ profits through their increased sales. Our method is simple; we are applying it with success to various cases ranging from FMCG to consumer services or banking. The method of Profit Booster consists of answering four principal business questions:

Where is the money?


Profit Booster helps directing resources to where the money is and where your company can earn it.

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How
to sell?


Identified message will be forwarded to the identified consumer without any loss of the content including mechanisms measuring the return on your investments.

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Sunar
Linet
Electro World CZ
Zoot
Nay SK
Indulona
Siko
Česka spořitelna
Tesco
Maxima Reality
PBS GROUP
Group SEB
České zlaté rezervy
X Energie
Becherovka
T-mobile
Bohemia Sekt
AAA Auto
Citibank
Wolters Kluwer
Dr. Max
Google
Hypoteční banka
Copy General
Danone
Sberbank
Air Bank
Akcenta
Česká pojišťovna Zdraví
Mediatel
Microsoft
p.k. Solvent
Terezia Company
Walmark
Raiffeisen bank
Vodafone
Čsob
Nowaco
Economia
3M
Wrigley
agfoods
Cisco
Zuno
Home Credit
Bohemia Energy
Eta
Stock
TechniStone
LB BW
GreenSwan pharmaceuticals
Equa bank
Glogster poster yourself
Lekarna.cz
Konto bariery 77
Albert
Sandoz